Greg Calloway is an American

entrepreneur Entrepreneurship is the creation or extraction of economic value. With this definition, entrepreneurship is viewed as change, generally entailing risk beyond what is normally encountered in starting a business, which may include other values th ...

, artist and filmmaker from the Washington, D.C. area. In 2006, he won the

AOL AOL (stylized as Aol., formerly a company known as AOL Inc. and originally known as America Online) is an American web portal and online service provider based in New York City. It is a brand marketed by the current incarnation of Yahoo (2017� ...

and

Warner Music Group Warner Music Group Corp. ( d.b.a. Warner Music Group, commonly abbreviated as WMG) is an American multinational entertainment and record label conglomerate headquartered in New York City. It is one of the " big three" recording companies and t ...

online

reality show Reality television is a genre of television programming that documents purportedly unscripted real-life situations, often starring unfamiliar people rather than professional actors. Reality television emerged as a distinct genre in the early 19 ...

, ''The Biz''. ''The Biz'' was the music business version of

Donald Trump Donald John Trump (born June 14, 1946) is an American politician, media personality, and businessman who served as the 45th president of the United States from 2017 to 2021. Trump graduated from the Wharton School of the University of Pe ...

's television program ''

The Apprentice ''The Apprentice'' is a Reality competition, reality talent game show franchise originally aired in 2004 in the United States. Created by U.S.-based British producer Mark Burnett, the show depicts contestants from around the country with variou ...

''. On ''The Biz'',

Chairman and CEO of US Recorded Music,

Lyor Cohen Lyor Cohen born October 3, 1959) is an American record executive and entrepreneur. Cohen has been actively involved in hip hop at various record labels for more than 30 years. He started by managing rappers for Rush Productions, then led Def Ja ...

, called the shots. ''The Biz'' featured nine contestants vying for the top job and facing real-life

music industry The music industry consists of the individuals and organizations that earn money by writing songs and musical compositions, creating and selling recorded music and sheet music, presenting concerts, as well as the organizations that aid, train, ...

challenges under the watchful eye of Mr. Cohen, to find out what it takes to be the next music mogul. Along the way they worked with artists such as

Fall Out Boy Fall Out Boy is an American Rock music, rock band formed in Wilmette, Illinois, a suburb of Chicago, in 2001. The band consists of lead vocalist and rhythm guitarist Patrick Stump, bassist Pete Wentz, lead guitarist Joe Trohman, and drummer A ...

Panic! at the Disco Panic! at the Disco is the solo project of American musician Brendon Urie. It was originally a pop rock band from Las Vegas, Nevada, formed in 2004 by childhood friends Urie, Ryan Ross, Spencer Smith, and Brent Wilson. They recorded their firs ...

, and

Jason Mraz Jason Thomas Mraz (; born June 23, 1977) is an American guitarist, singer and songwriter. He rose to prominence with the release of his debut studio album, ''Waiting for My Rocket to Come'' (2002), which spawned the single " The Remedy (I Won't ...

. They were advised by industry heavyweights such as

Ahmet Ertegun Ahmet Ertegun (, Turkish spelling: Ahmet Ertegün; ; – December 14, 2006) was a Turkish-American businessman, songwriter, record executive and philanthropist. Ertegun was the co-founder and president of Atlantic Records. He discovered and ch ...

Jac Holzman Jac Holzman (born September 15, 1931) is an American music businessman, best known as the founder, chief executive officer and head of record label Elektra Records and Nonesuch Records. Holzman commercially helped launch the CD and home video form ...

Kevin Liles Kevin Liles (born February 27, 1968) is an American record executive and co-founder and CEO of 300 Entertainment. In 2020, Kevin was recognized by Billboard Magazine as R&B/Hip-Hop Executive of the Year for both his efforts in activism and the c ...

, and

Todd Moscowitz Todd Moscowitz is a music industry executive. He is currently the founder and CEO of Alamo Records and the manager of Gucci Mane. Previously, Moscowitz co-founded 300 Entertainment, served as a co-president and CEO of Warner Bros. Records an ...

as they climbed the corporate ladder from intern to manager, director, Vice President and ultimately President. After ''The Biz'', Calloway founded a new venture called "Defient Entertainment". In 2012, Greg Calloway moved to Atlanta and relaunched Defient with

B.o.B Bobby Ray Simmons Jr. (born November 15, 1988), known professionally as B.o.B, is an American rapper and record producer. Raised in Decatur, Georgia, Simmons was signed to Jim Jonsin's Rebel Rock Entertainment imprint in 2006. Two years late ...

's manager, Brian "B Rich" Richardson and Doug Peterson from T.I's

Grand Hustle Grand Hustle Records (formerly Grand Hustle Entertainment), also known as Hustle Gang Music, is an Atlanta, Georgia-based hip hop record label, founded in 2003, by American rapper T.I. and his manager Jason Geter. Up until December 2012, the lab ...

records.

Videography as director

Music videos

*Zuse **Red (2014) *

Doe B Glenn Thomas (June 13, 1991 – December 28, 2013), better known by his stage name Doe B, was an American rapper from Montgomery, Alabama. He was perhaps best known for being signed to fellow rapper T.I.'s Atlanta-based record label, Hustle G ...

**2 Many ft.

Rich Homie Quan Dequantes Lamar (born October 4, 1989), known professionally as Rich Homie Quan, is an American rapper. He was previously signed to labels T.I.G. Entertainment and Motown, and is an independent artist as of 2021. Quan experienced commercial suc ...

(2013) *

Kevin Gates Kevin Jerome Gilyard (born February 5, 1986), better known by his stage name Kevin Gates, is an American rapper, singer, and entrepreneur. He is currently signed to Bread Winners' Association with a partnership with Atlantic Records. His debut ...

**Amnesia ft

(2013) **Wish I Had It (behind the scenes) (2014) *

Young Dro D'Juan Montrel Hart (born January 15, 1979), better known by his stage name Young Dro, is an American rapper. After gaining recognition with his regional hit song "Yes Sir", from his 2002 independent album ''I Got That Dro'', Young Dro aligned ...

**Grits (2014) **Swoop (viral) (2013) *

**Through My Head (viral) (2013) **Greedy Love (lyric video) (2013) **Ready ft.

Future The future is the time after the past and present. Its arrival is considered inevitable due to the existence of time and the laws of physics. Due to the apparent nature of reality and the unavoidability of the future, everything that currently ...

(viral) (2013) **Headband ft

2 Chainz Tauheed K. Epps (born September 12, 1977), known professionally as 2 Chainz (or Tity Boi), is an American rapper. Born and raised in College Park, Georgia, he initially gained recognition as one-half of the Southern hip hop duo Playaz Circle, al ...

(lyric video) (2013) *

Label No Genre Label No Genre is an Atlanta, Georgia-based independent record label, founded in 2014, by American recording artist and music producer B.o.B Bobby Ray Simmons Jr. (born November 15, 1988), known professionally as B.o.B, is an American rapp ...

**Tour Bus ft. Jaque Beatz, Jake Lambo,

(Live) (2015) **Fleek ft.

, Lin-Z, Jaque Beats (2014)

Videography as producer

Music videos

**Strange Clouds Remix (2012) **Ray Bands (2012) **We Still In This B (2013) **Lambo Music ft. Jake Lambo and

(2014) **Forget (2014) **The Nation ft. Jake Lambo (2014) **Follow Me Now (2014) **Get Right ft. Mike Fresh (2014) **Mission Stagement (2014) **Many Rivers (2014) *

**Real Niggas ft. Shad Da God, Yung Booke, Big Kuntry King (2013) **Paid The Plug (2013) **Homicide ft. T.I. (2014) **Neva Had Shit (2014) *

**FDB (2013) **Be Like That Sometimes ft

(2013) **Poppin 4 Sum ft

and Yung Booke (2013) **Strong ft.

(2013) **Hammer Time ft. Spodee (2014)

References

{{DEFAULTSORT:Calloway, Greg Living people Year of birth missing (living people) American music video producers